GSBE Seminar Jiska Eelen (VU University Amsterdam)
Jiska Eelen is an assistant professor at VU University Amsterdam. She investigates the influence of sensory marketing, emotions, and innovation and change on consumers. She has a particular interest in the psychological mechanisms that underlie consumer behavior, and how those mechanisms determine the effectiveness of advertising and marketing communication.
For more information about Jiska and her work, see her website here: https://research.vu.nl/en/persons/jiska-eelen
Also read
-
Global Privacy Officer Certification (ECPC-G)
This is a specialised, online, hands-on training focused on privacy risk management on a global scale, enabling participants to acquire the “must know knowledge”, the “do’s and don’ts” and most effective methodology to act as Global Data Protection Officer.16 Apr2 Dec -
AI, Fiction and the Future: A Workshop and Panel with Katleen Gabriels and Josje Weusten
How does AI shape our stories and our future? Join writer Josje Weusten, philosopher Katleen Gabriels and literary scholar Marjolein van Herten for a creative writing workshop and panel discussion exploring AI, fiction and future thinking.18 Jul21 Jul -
SBE Master Onboarding Session - July
Our SBE student ambassadors host regular onboarding sessions to help you get started with confidence as you prepare for your studies. These informal and welcoming meetups provide the perfect opportunity to ask any questions you may have about the programme, student life, or moving to Maastricht.Study information activity30 Jul