GSBE Seminar Jiska Eelen (VU University Amsterdam)

Jiska Eelen is an assistant professor at VU University Amsterdam. She investigates the influence of sensory marketing, emotions, and innovation and change on consumers. She has a particular interest in the psychological mechanisms that underlie consumer behavior, and how those mechanisms determine the effectiveness of advertising and marketing communication.

For more information about Jiska and her work, see her website here: https://research.vu.nl/en/persons/jiska-eelen