The theme of the 2023 edition of the Frontiers in Service conference alludes to the Roman roots of Maastricht and exemplifies the bridge from the past to the future. From a time where fire represented a service to blacksmith, cook and build cites as Maastricht - to a time where robots, artificial intelligence, and immersive technologies put service research in emotion.

The Frontiers in Service Conference features a unique mix of business people and academics from around the world with a cross-functional list of topics including: service science, service innovation, service marketing, service operations, service human resources, service information technology, e-service, service innovation, and customer relationship management.

Speakers at the conference include many of the world’s leading service experts, including high-ranking executives and prominent academics.