T. Hilken

Windhausen, A., Heller, J., Hilken, T., Mahr, D., Di Palma, R., & Quintens, L. (2024). Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking. Computers in Human Behavior, 155, Article 108153. Advance online publication. https://doi.org/10.1016/j.chb.2024.108153

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Moonen, N., Heller, J., Hilken, T., Danny Han, D. I., & Mahr, D. (2024). Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences. Journal of Wine Research, 35(2), 101-118. https://doi.org/10.1080/09571264.2024.2310297

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Pfeifer, P., Hilken, T., Heller, J., Alimamy, S., & Di Palma, R. (2023). More than meets the eye: In-store retail experiences with augmented reality smart glasses. Computers in Human Behavior, 146, Article 107816. https://doi.org/10.1016/j.chb.2023.107816

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Heller, J., Mahr, D., de Ruyter, K., Schaap, E., Hilken, T., Keeling, D. I., Chylinski, M., Flavi, C., Jung, T. M. Y., & Rauschnabel, P. A. (2023). An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead. Computers in Human Behavior, 143, Article 107697. https://doi.org/10.1016/j.chb.2023.107697

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Golf-Papez, M., Heller, J., Hilken, T., Chylinski, M., de Ruyter, K., Keeling, D. I., & Mahr, D. (2022). Embracing Falsity through the Metaverse: The Case of Synthetic Customer Experiences. Business Horizons, 65(6), 739-749. https://doi.org/10.1016/j.bushor.2022.07.007

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Hilken, T., Keeling, D. I., Chylinski, M., Ruyter, K., Papez, M. G., Heller, J., Mahr, D., & Alimamy, S. (2022). Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies. Psychology & Marketing, 39(8), 1660-1671. https://doi.org/10.1002/mar.21678

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Hilken, T., Mahr, D., & Han, D.-I. D. (2022). Building customer loyalty with augmented reality: Current and future trends. In D. Keeling, K. de Ruyter, & D. Cox (Eds.), Handbook of Research on Customer Loyalty (pp. 274–290). Edward Elgar Publishing. https://doi.org/10.4337/9781800371637.00029

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Mahr, D., Hilken, T., & Bressgott, T. (2022). Habitual behaviour: Design for automaticity during customer loyalty decisions. In D. I. Keeling, K. de Ruyter, & D. Cox (Eds.), Handbook of Research on Customer Loyalty (pp. 228-243). Edward Elgar Publishing. https://doi.org/10.4337/9781800371637.00025

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Hilken, T., Chylinski, M., de Ruyter, K., Heller, J., & Keeling, D. I. (2022). Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality. Journal of Service Management, 33(4/5), 657-674. https://doi.org/10.1108/JOSM-11-2021-0439

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Hilken, T., Heller, J., Keeling, D. I., Chylinski, M., Mahr, D., & de Ruyter, K. (2022). Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence. Journal of Interactive Marketing, 57(2), 356-375. https://doi.org/10.1177/10949968221083555

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