K. Geyskens
Schumacher, A., Goukens, C., & Geyskens, K. (2021). Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships. International Journal of Research in Marketing, 38(3), 715-731. https://doi.org/10.1016/j.ijresmar.2020.10.008
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Belei-Bisping, N. V. T., Geyskens, K., Goukens, C., Ramanathan, S., & Lemmink, J. G. A. M. (2012). The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthy indulgences. Journal of Marketing Research, 49(6), 900-909. https://doi.org/10.1509/jmr.10.0155
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Dewitte, S., Bruyneel, K., & Geyskens, K. (2009). Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts. Journal of Consumer Research, 36(October), 394-405. https://doi.org/10.1086/598615
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K. Geyskens
Associate Professor
Marketing & Supply Chain Management
School of Business and Economics