Zoekresultaten
![AR](/sites/default/files/2023-03/_dsf9817.jpg)
… AR is the science and art of using digital technology to overlay virtual content (e.g., product images, information or instructions) into a person’s perception of the physical world. Maastricht University’s School of Business and Economics (SBE) is the proud home of the Augmented-Research initiative – a global research group dedicated to studying AR technologies for marketing. Under SBE’s research theme Data-Driven Decision-Making (D3M), the group, which includes Dr. Tim Hilken (Assistant Professor), Prof Dr. Dominik Mahr (Professor of Digital Innovation and Marketing) and UM alumnus Jonas Heller (PhD Candidate at UNSW Business …
![SBE AACSB re-accreditated](/sites/default/files/2023-03/ne_bl2_img_aacsb_reaccreditation_sbe.png)
… 25 april 2017 Zoekresultaten Op 19 April 2017 kondigde AACSB International aan dat het de AACSB-accreditatie van de UM School of Business and Economics (SBE) verlengt. AACSB is de langst bestaande internationale accreditatieorganisatie voor universiteiten die bachelor-, master- en PhD-programma’s aanbieden op het gebied van bedrijfskunde en accountancy. Met de vernieuwing van deze accreditatie behoudt SBE de prestigieuze Triple Crown Accreditation die bestaat uit accreditaties van de drie meest invloedrijke accreditatieorganisaties in de wereld: AMBA, EQUIS en AASCB. Wereldwijd heeft maar 1 % van alle bedrijfskundeopleidingen een ‘Triple Crown’. Accreditatieproces Om de accreditatie te behalen moest SBE een strenge interne evaluatie uitvoeren waarin de school moest aantonen dat ze haar interne processen constant verbetert. Daarnaast werd SBE bezocht door een groep bestuurders van andere business schools die onder andere keken of SBE werkt conform …
![SBE Rankings](/sites/default/files/2023-04/Untitled%20design%20%282%29.png)
… been quite some debate surrounding the value of rakings. So the question is: do university rankings really matter that much? Fair question. In this article, both the Dean and Associate Dean of Maastricht University's School of Business and Economics (SBE), Mariëlle Heijltjes and Gaby Odekerken weigh in on the subject. School of Business and Economics A useful tool for comparison ‘I find rankings very relevant as they enable comparison between different schools. It is sometimes hard to judge how different schools compare to each other, especially in an international playing field where different national quality assurance systems are in place. For instance at SBE, when we have to decide on which schools to partner with, a ranking can provide some additional clarity.’ SBE’s Dean Mariëlle Heijltjes explains. Mariëlle does point out that when looking at rankings, it is important to take into consideration the methodology for each ranking: ‘The caveat is that you have to be very mindful of the specific criteria that a …
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… 8 februari 2021 Maastricht leads large consortium Zoekresultaten Researchers from Maastricht University’s School of Business and Economics (SBE) are involved in eight proposals for the European Commission’s Green Deal call, which was launched last year. Of these eight proposal, SBE is leading the coordination of one: the ‘2OC- Towards Climate Neutral and Socially Innovative Cities’. This 2OC consortium is built with 57 partners across Europe and has a budget of 53 million euro’s. Greener cities Cities consume 65% of the … toxic-free environments And two horizontal areas - strengthening knowledge and empowering citizens, which offer a longer-term perspective in achieving the transformations set out in the European Green Deal. Selected projects are expected to start in autumn 2021. School of Business and Economics Click here for more information about the 2OC Consortium … Researchers from Maastricht University’s School of Business and Economics (SBE) are involved in eight proposals for the European …
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… 20 oktober 2022 Zoekresultaten Je zou het niet zeggen wanneer je met Mariëlle Heijltjes in het café zit, maar achter deze bedachtzaam ogende dame die net benoemd is als decaan van SBE (School of Business and Economics) gaat een vliegende trapezeartiest schuil. En wel een die niet terugdeinst voor een pelicano, straddle whip, backend hocks off of lay-out. Stille wateren hebben diepe gronden. “En – niet te vergeten – een vangnet”, … Ze staat op het punt om naar Seattle af te reizen voor een groot congres op het gebied van management. Het opereren in een internationale context is haar niet vreemd. Niet alleen woonde ze vroeger een aantal jaren in Duitsland waar haar vader als luchtmachtofficier gelegerd was. Ook later tijdens haar middelbareschooltijd op de Rijksscholengemeenschap in Roermond en het Sint-Janscollege in Hoensbroek bleef het buitenland lonken. “Al als elf jarige ging ik naar Southampton waar ik bij een collega … Maar ik heb ook gewerkt in Japan, China en de VS. Andere culturen spreken me aan. Ze vormen je." Tweede lichting Heijltjes is een product van de UM. Ze behoorde in 1985 tot de tweede lichting bedrijfseconomie. “Als ik aantreed als decaan van SBE zal ik de eerste alumna en vrouw in die rol zijn. Ik heb deze school altijd een warm hart toegedragen.” Wilde ze dan altijd al de wetenschap of het onderwijs in? “Eerlijk gezegd wist ik aanvankelijk niet goed wat ik wilde. Mijn interesses waren …
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SBE’s central authority on scientific research (in six programmes) & administrator of SBE’s PhD programme & research master’s programmes.
![PIR 2024](/sites/default/files/2024-06/PIR_umployee.png)
… 20 juni 2024 Zoekresultaten The Positive Impact Rating 2024 results, which evaluate business schools on their social impact and sustainability efforts, have been released. The Maastricht University School of Business and Economics (SBE) moved up a level and is now considered a "transforming school". School of Business and Economics The Positive Impact Rating allows students worldwide to assess their business schools based on perceived positive impacts on society, beyond contributions to business and the economy. From “Progressing School” to “Transforming School” Over recent months, bachelor, master, and MBA students assessed how SBE addresses societal and sustainable challenges and prepares its students to be responsible business leaders. The SBE Student Council, in collaboration with SCOPE, SBE’s study association, distributed the Positive Impact Rating (PIR) survey across campus. The results show that SBE has progressed from Level 3 (Progressing School) to Level 4 (Transforming School) …
![kids_boxine](/sites/default/files/2023-03/kids.jpg)
… 4 maart 2021 Zoekresultaten SBE’s Global Business course, led by Associate Professor Boris Lokshin , examines and explores the opportunities and challenges that multinational companies face in a globalised world. This year, the course’s centrepiece was a case study in which … success factors of an internationalisation process based on real companies. Taking the learning experience a step further into practical experience, Boris Lokshin decided to collaborate with the internationalisation department of Boxine GmbH, a start-up that develops child-friendly audio systems. Through this partnership, Boris’ goal was to give students the opportunity to obtain first-hand insights into the company and also offer their ideas and input via weekly video conferences. A … by allowing children to listen to music and audio books with the help of magnetic, well-designed audio characters—toniesⓇ—which can be put on top of the box. During the case study, students in the Global Business course worked in small dynamic groups, and they were asked to assess the suitability of different potential markets for the Toniebox, to evaluate opportunities and possible risks, and finally to pitch their ‘go-to-market-strategy’ in a 30-minute presentation. Alice Pan School of …
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… at McDonalds restaurants: both are recognisable examples of Service Design results. Service Design means developing new services or improving existing services using creative design tools. The Department of Marketing & Supply Chain Management (SBE) and the Service Science Factory (UMIO) will co-develop an executive study programme in the field of Service Design. Together with Tallinn University, Stockholm School of Economics and consultancy firm Brand Manual they received an Erasmus+ Grant to realise this programme. School of Business and Economics Prof. Dr. Dominik Mahr and Damien Nunes are on behalf of SBE and UMIO, involved in this initiative. “Service Design is new to many organisations”, says Nunes, who is Strategic Service Designer and Innovation trainer at UMIO’s Service Science Factory (SSF). “Organisations often do not know where to start. In addition, design disciplines are generally not represented in the highest layers of an organisation, while customer experiences do affect the entire organisation. Therefore, we must create awareness at a higher level. That is why we are going …
… 27 november 2023 Zoekresultaten MORSE hosted its third annual conference on 23-24-24 October 2023 in Maastricht. The event saw the participation of outstanding key noters, an interesting panel with SBE alumni and the presentation of more than 60 papers. Scholars from UM, the Netherlands, Europe and beyond convened in Maastricht around the theme Science for a Sustainable, Resilient and Responsible Future and discussed state of the art academic … and Financial Markets ", " Effects of Uncertainty ", and " Measurement of Uncertainty ". Consequently, over the course of three days, a substantial gathering of researchers from across Europe converged to delve into various related and complementary facets of uncertainty research. The unique arrangement of hosting each session on a different conference day fostered a cohesive and dynamic group of researchers. The whole team actively participated in all sessions, engaging in discussions that spanned from conventional models and aggregate data to contemporary data science techniques, encompassing firm-level datasets and studies involving …