20 jun 12:00 Promotie Mw. Anika Schumacher, MSc. Promotor: Prof.dr. C. Goukens Co-promotor: Dr. K. Geyskens “A surprise for you and me? The effect of surprise appeals and choices for close others on consumption experience” School of Business and Economics UM Bestuursgebouw Minderbroedersberg 4-6