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What does the term ‘MOCCA’ evoke in your mind, a kind of coffee or a specific brand? This Kat randomly asked this question to her friends currently at the Max Planck Institute for Innovation and Competition Munich. Most of them regarded ‘MOCCA’ as a kind of coffee instead of a specific brand except...

Over the last years, the business of influencer marketing has practically exploded. Companies have begun to realise the multiplying factor of having influencers promote their brand through original and entertaining content. However, in combination with this marketing trend, several legal issues have...

M-EPLI, along with the Maastricht Law & Tech Lab and the Institute of Data Science, hosted the online webinar ‘Researching Discrimination in E-Commerce and Online Advertising’ on the 4th and 5th of March 2021. Throughout the two-day event, speakers from different countries, institutes and...