Latest blog articles

Influencer marketing and mental health. The global spend on Influencer marketing is expected to reach $15 Billions by 2022, and naturally, brands have grasped how influential social media could be in their marketing campaign. Influencer marketing has grown exponentially, leaving more traditional...

In a recent judgment, the CJEU determined that the geographical indication Aceto Balsamico di Modena is only protected as a whole. This means that the non-geographical components ‘Aceto’ and ‘Balsamico’ are not protected individually.

Only 10 out of the 24 official EU language translations correctly transpose Article 17 of the Directive (EU) 2019/790 on copyright and related rights in the Digital Single Market. These apparent errors mandate urgent action by the European Commission and the EU Member States.

The European Union Intellectual Property Office (EUIPO), just like many other IP offices in the world, has recently seen an incredible spike in Covid-19 related Trade Mark applications. This blog presents EUIPO’s approach in examining trade mark filings that relate directly or indirectly to, or in...

The coronavirus crisis has given rise to numerous initiatives by governments around the world to combat the pandemic by gathering, sharing, and transferring data, both personal and anonymized. A great deal of attention has been given to proposals for increased data gathering within the EU, and many...

The corona virus is causing education to move from offline to online. In the Netherlands, the government and higher education institutions announced last Thursday (12 March 2020) that all in-person education has to be replaced by online education. Online means more reliance on technology. So here...

As the title suggests: Beyoncé already knew that good faith can determine the fate of one’s actions. This is also true for registering trade marks. One should hence avoid bad faith practices, as defined by Court of Justice of the European Union (CJEU).

The quest for perfection in LWOW allows you to learn fast, develop many skillsets, and give you a good introduction to the workplace of tomorrow. Technology is all around in LWOW, we might be young millennials drowned in it, but we still have a bit to learn. LWOW will teach you how to use technology...

Christian Louboutin vs Van Haren Schoenen - The CJEU is to decide as to whether or not the red colour on soles of Louboutin shoes represents an aspect of a shape of the product, in which case it would not be protectable.