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What does the term ‘MOCCA’ evoke in your mind, a kind of coffee or a specific brand? This Kat randomly asked this question to her friends currently at the Max Planck Institute for Innovation and Competition Munich. Most of them regarded ‘MOCCA’ as a kind of coffee instead of a specific brand except...

Do you recall that one moment that your life changed forever? Say, the moment you sat down in a train seat and found yourself sitting next to your future wife or husband, or when you watched that one singer and fell headfirst in your lifelong for music, or maybe that moment you won the lottery and...