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What does the term ‘MOCCA’ evoke in your mind, a kind of coffee or a specific brand? This Kat randomly asked this question to her friends currently at the Max Planck Institute for Innovation and Competition Munich. Most of them regarded ‘MOCCA’ as a kind of coffee instead of a specific brand except...

Over the last years, the business of influencer marketing has practically exploded. Companies have begun to realise the multiplying factor of having influencers promote their brand through original and entertaining content. However, in combination with this marketing trend, several legal issues have...

Sinds 1 juli 2017 is prof. Teun Dekker hoogleraar Liberal Arts and Sciences Education. Zijn hoofdtaken worden het Liberal Arts-woord verspreiden in Nederland en in het buitenland en onderzoek doen naar Liberal Arts education in Europese context, maar ook naar de sociale, politieke en educatieve...