Latest blog articles

What does the term ‘MOCCA’ evoke in your mind, a kind of coffee or a specific brand? This Kat randomly asked this question to her friends currently at the Max Planck Institute for Innovation and Competition Munich. Most of them regarded ‘MOCCA’ as a kind of coffee instead of a specific brand except...

Over the last years, the business of influencer marketing has practically exploded. Companies have begun to realise the multiplying factor of having influencers promote their brand through original and entertaining content. However, in combination with this marketing trend, several legal issues have...

There was great anger and protest among Dutch politicians after a nuanced interview with Juncker in NRC Handelsblad van January 9^th, 2016, about the referendum on the EU-Ukraine association agreement. The general opinion was: how does Juncker have the courage to participate in the Dutch discussion...