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What does the term ‘MOCCA’ evoke in your mind, a kind of coffee or a specific brand? This Kat randomly asked this question to her friends currently at the Max Planck Institute for Innovation and Competition Munich. Most of them regarded ‘MOCCA’ as a kind of coffee instead of a specific brand except...

Over the last years, the business of influencer marketing has practically exploded. Companies have begun to realise the multiplying factor of having influencers promote their brand through original and entertaining content. However, in combination with this marketing trend, several legal issues have...

After months of media bombardment about ostensibly lazy Greeks who are unwilling to pay their taxes or their debts to the fellow countries of the Eurozone, the latter of which generously helped Greece out of its self-inflicted dire financial straits, many in Europe have breathed a collective sigh of...