S.F. Wals

My research focuses on the experience of video content and digital media more broadly. In particular, I study the psychological mechanisms that underlie narrative transportation in visual storytelling, and their marketing relevant outcomes. In my research, I use innovative neuromarketing methods, such as eye-tracking and facial expression analysis, to conduct lab- and field studies. I also use unstructured data analysis tools to analyze digital media content. 

I am available to collaborate on:

• scientific projects with practitioners and/or other researchers
• consultancy projects for firms (interested in) using neuromarketing services
• supervision on Bachelor- and Master thesis projects