Master admissions pagina 2023 - test SBE

On this page you will find important details of the application process (such as deadlines, admission requirements, required documents and application assessment) for the master's programme in International Business, specialisation Strategic Marketing for academic year 2023-2024.

Application deadlines

Tip: if you are viewing this webpage on your phone, we recommend using portrait mode.

Dates for a start in September 2023
(academic year 2023-2024)
Dates for a start in February 2024
(academic year 2023-2024)
What you need to know about these dates
1 October 2022 1 July 2023 Studielink is open for applications
1 May 2023* 1 November 2023*
Please note that this date is subject to change.
Deadline for completing the entire
application process for non-EU/EEA applicants
(these applicants require a visa or residence permit)

1 June 2023*

1 December 2023*
Please note that this date is subject to change.
Deadline for completing the entire application
process for applicants from EU/EEA and Switzerland

* All deadlines are up to and including 23:59 Central European Time.

Required documents based on your educational background

Dutch/Flemish University level
Relevant Dutch or Flemish NVAO-accredited diploma

UM School of Business and Economics diploma

If you are a student at Maastricht University (UM) and  you have one of the following diploma's/certificates,  you qualify for direct admission:

  • a UM bachelor’s degree in Business Analytics
  • a UM bachelor’s degree in Business Engineering
  • a UM bachelor’s degree in Economics and Business Economics
  • a UM bachelor’s degree in International Business
  • a UM pre-master’s certificate in Business Intelligence and Smart Services
  • a UM pre-master’s certificate in Digital Business Economics
  • a UM pre-master’s certificate in Global Supply Chain Management and Change
  • a UM pre-master’s certificate in International Business (all specialisations)
  • a UM pre-master’s certificate in Learning and Development in Organisations

Except for a copy of your valid passport, you do not need to upload any other documents in the MyApplication portal.

Other Dutch university diploma

If you have another bachelor’s or master's diploma from a Dutch university, you qualify for admission. After your application via Studielink, you will be asked to upload the following documents in the MyApplication portal:

  • Copy of your most recent diploma (if obtained)
  • Grades transcript of your bachelor’s programme
  • Curriculum vitae
  • Motivation letter
  • Description of your statistics courses
  • Proof of academic capabilities or GMAT/GRE score report
    Proof of academic capabilities
    Use the standard template proof of academic capabilities and insert all your proof into the file.
    GMAT/GRE score report
    As an alternative to the above mentioned proof of academic capabilities, you can do a GMAT or GRE test. Minimum required GMAT scores: 550 (total score) and 4.0 (Analytical Writing Assessment).
    If your total GMAT score is 650 or higher and the Analytical Writing Assessment score is 4.0 or higher, you will be automatically admitted to the programme - if you meet all of the other requirements for admission. Please request the test centre to send an official score report directly to Maastricht University, School of Business and Economics.
    More information about the GMAT/GRE test.
  • A recent passport picture

  • A copy of your valid passport or your EU/EEA identity card

In the MyApplication  portal, you will find more information about these tasks.

International AACSB or EQUIS accredited diploma

International University level

If your educational institute is AACSB or EQUIS accredited, you need to upload formal proof of this (e.g. a stamped and signed transcript of grades).  After your application via Studielink, you will be asked to upload the following documents in the MyApplication portal:

  • Copy of your most recent diploma (if obtained)
  • Grades transcript of your bachelor’s programme
    Upload a grades transcript from each university you have attended, plus a translation if the original is not in English.
  • Curriculum vitae
    List your education, relevant extracurricular activities, internships and (professional) experience.
  • Motivation letter (1-2 pages)
    Provide good arguments for why you want to do this master’s programme at Maastricht University and why you expect that you can successfully complete the programme. This letter should be about 1 or 2 pages long.
  • Description of your statistics courses
    Upload proof of all relevant statistics courses that you followed during your bachelor’s programme. Indicate in a separate Word-document the name of the course(s), the number of credits you received and a short course description (max. 10 sentences per course). If you did not have any statistics in your bachelor’s programme, please indicate this as well.
  • Proof of academic capabilities or GMAT/GRE score report
    Proof of academic capabilities
    Use the standard template proof of academic capabilities and insert all your proof into the file. 
    GMAT/GRE score report
    As an alternative to the above mentioned proof of academic capabilities, you can do a GMAT or GRE test. Minimum required GMAT scores: 550 (total score) and 4.0 (Analytical Writing Assessment). If your total GMAT score is 650 or higher and the Analytical Writing Assessment score is 4.0 or higher, you will be automatically admitted to the programme - if you meet all of the other requirements for admission.
    Please request the test centre to send an official score report directly to Maastricht University, School of Business and Economics.
  • A recent passport picture
  • A copy of your valid passport or your EU/EEA identity card

In addition:

  • Students who have received their prior education in a non-EU/EEA country need to pay the €100 handling fee 
  • Students with a non-EU/EEA nationality need to submit proof of English proficiency

In the MyApplication  portal, you will find more information about these tasks.

International non-AACSB or EQUIS accredited diploma

If you have another international bachelor’s diploma from a university or university of applied sciences (e.g. not AACSB or EQUIS accredited), you qualify for admission. After your application via Studielink, you will be asked to upload the following documents in the MyApplication portal:

  • Copy of your most recent diploma (if obtained)
  • Grades transcript of your bachelor’s programme
    Upload a grades transcript from each university you have attended, plus a translation if the original is not in English.
  • Curriculum vitae
    List your education, relevant extracurricular activities, internships and (professional) experience.
  • Motivation letter
    Provide good arguments for why you want to do this master’s programme at Maastricht University and why you expect that you can successfully complete the programme. This letter should be about 1 or 2 pages long.
  • Description of your statistics courses
    Upload proof of all relevant statistics courses that you followed during your bachelor’s programme. Indicate in a separate Word-document the name of the course(s), the number of credits you received and a short course description (max. 10 sentences per course). If you did not have any statistics in your bachelor’s programme, please indicate this as well.
  • Official GMAT or GRE score report
    Minimum required GMAT scores: 550 (total score) and 4.0 (Analytical Writing Assessment). If your total GMAT score is 650 or higher and the Analytical Writing Assessment score is 4.0 or higher, you automatically will be admitted to the programme - if you meet all of the other requirements for admission.
    Please request the test centre to send an official score report directly to Maastricht University, School of Business and Economics. 
    More information about the GMAT/GRE test
  • A recent passport picture
  • A copy of your valid passport or your EU/EEA identity card

In addition:

  • Students who have received their prior education in a non-EU/EEA country need to pay the €100 handling fee 
  • Students with a non-EU/EEA nationality need to submit proof of English proficiency

In the MyApplication  portal, you will find more information about these tasks.

Zuyd or Breda Universities of Applied Sciences diploma

University of Applied Sciences level

If you have successfully finished the Academic Minor or ICT preparatory programme (Zuyd Hogeschool) or SBM-programme (Breda University of Applied Sciences), you are directly admissible. After your application via Studielink, you will be asked to upload the following documents in the MyApplication portal:

  • Copy of your most recent diploma (if obtained)
  • Grades transcript of your bachelor’s programme including GPA
    Upload a grades transcript including a GPA from each university you have attended, plus a translation if the original is not in English.
  • A positive recommendation from Zuyd Hogeschool
  • A statement from your school indicating that you have completed the required programme successfully
  • A recent passport picture
  • A copy of your valid passport or your EU/EEA identity card

In the MyApplication  portal, you will find more information about these tasks.

Relevant Dutch pre-master's programme

Are you following or did you finish a pre-master’s programme in a similar field of education as this master's programme? Make sure to highlight this in your application, since this will give you direct access to this master’s programmes. After your application via Studielink, you will be asked to upload the following documents in the MyApplication portal:

  • Copy of your most recent diploma (if obtained)
  • Grades transcript of your pre-master's and bachelor's programme
    Certificate of enrolment for the pre-master's programme
  • A statement from the university of your pre-master indicating that you have finished the pre-master's programme successfully. Please use our standard template.
  • A recent passport picture
  • A copy of your valid passport or your EU/EEA identity card

In the MyApplication  portal, you will find more information about these tasks.

Other Dutch HBO diploma

If you have a Dutch bachelor’s or master's diploma from a university of applied sciences (HBO), you qualify for admission. Even though a pre-master programme or Academic Minor/SBM-programme is strongly recommended, it is possible to apply without it. After your application via Studielink, you will be asked to upload the following documents in the MyApplication portal:

  • Copy of your most recent diploma (if obtained)
  • Grades transcript of your bachelor’s programme including GPA
    Upload a grades transcript including a GPA from each university you have attended, plus a translation if the original is not in English.
  • Curriculum vitae
    List your education, relevant extracurricular activities, internships and (professional) experience.
  • Motivation letter
    Provide good arguments for why you want to do this master’s programme at Maastricht University and why you expect that you can successfully complete the programme. This letter should be about 1 or 2 pages long.
  • Description of your statistics courses
    Upload proof of all relevant statistics courses that you followed during your bachelor’s programme. Indicate in a separate Word-document the name of the course(s), the number of credits you received and a short course description (max. 10 sentences per course). If you did not have any statistics in your bachelor’s programme, please indicate this as well.
  • Proof of academic capabilities or GMAT/GRE score report
    Proof of academic capabilities
    Use the standard template proof of academic capabilities and insert all your proof into the file. 
    GMAT/GRE score report
    As an alternative to the above mentioned proof of academic capabilities, you can do a GMAT or GRE test. Minimum required GMAT scores: 550 (total score) and 4.0 (Analytical Writing Assessment). If your total GMAT score is 650 or higher and the Analytical Writing Assessment score is 4.0 or higher, you will be automatically admitted to the programme - if you meet all of the other requirements for admission.
    Please request the test centre to send an official score report directly to Maastricht University, School of Business and Economics.
  • A recent passport picture
  • A copy of your valid passport or your EU/EEA identity card

In the MyApplication  portal, you will find more information about these tasks.

How do we assess your application?

The Board of Admission evaluates the quality of your application by looking at your GMAT score/Proof of Academic Capabilities (if applicable), IELTS/TOEFL score (if applicable), Grade Point Average, the level of statistics and mathematics and at how well your bachelor’s programme corresponds with the master's programme. Besides this, the Board looks at your motivation, relevant work experience, international experience and extra-curricular activities. Based on this information, the Board of Admission will decide whether you can be admitted to the programme or not.

Assessment happens on a rolling basis. This means that, once you submit a complete file with all the minimum required scores, it will be presented to the Board of Admission. We will not wait until the deadline before we present your file to the Board. You will receive a decision within 2-4 weeks after completion of your file.