Key words: intrapreneurship, top management, innovation, capital budgeting, dilution effect, decision-making

"Funding and facilitating innovation"

Dynamical changing market conditions require organizations to continuously adapt. This does not merely affect a firm’s market-facing product line, but rather its organizational versatility to adjust to any given market environment as quickly as possible. While over the past decades the ascent of multinational firms has been primarily attributed to the ability to deliver a particular product or service range at consistent quality for a competitive price; today’s growth leaders are information-driven powerhouses that compete on innovativeness and speed. Hence, too big to fail is outdated; too quick to fail is the new paradigm. This dissertation explores organizational capabilities such as intrapreneurship and capital budgeting decision-making as drivers of company success in the market space and how these capabilities can be improved while also touching upon potential pitfalls.

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