Latest blog articles

Maastricht University is proud of its international character, and I am too. It is the most international university in (the small country) the Netherlands. Its teaching and research programs touch upon many European and global issues. Given this profile, travelling by staff and students was common...

Recently there has been a strong wave of anti-China sentiments expressed in the media and within certain political circles, both in the United States and within the European Union. The Netherlands has been no exception to this.

Could you estimate how much time of your day you spend on social media? The answer would most likely be something along the lines of ‘a lot’ or ‘I’m always connected, so I get notifications all the time anyways’ but an actual estimate, that’s a very tough guess to take. However, for most people, it...

One view on social media communication is that platforms should remove content deemed to be inappropriate or disturbing and suspend users who have repeatedly violated the Community Guidelines and should do so in a consistent and coherent manner. A contrasting view is that users can share what they...

Influencer marketing and mental health. The global spend on Influencer marketing is expected to reach $15 Billions by 2022, and naturally, brands have grasped how influential social media could be in their marketing campaign. Influencer marketing has grown exponentially, leaving more traditional...

In agony, many US citizens were awaiting the night of November 3^rd when the first voting results for the US presidential election were expected to trickle in. Having regard to what happened since May and what was bound to happen in the weeks following the election, Twitter, presumably, was...

Dear reader, welcome to the New Year 2021: a year with hopefully many opportunities and a less bizarre reality. However, while coping with Covid-19, there is already a need to take a long-term perspective: how to reach the aim of a climate neutral European Union in the year 2050. That is only 29...

Nowadays, the prominent role social media has in our society cannot be denied, plenty of people define themselves through their presence online.

The disturbances social media has been causing to its users’ mental health cannot be ignored. It is of extreme importance that the private and public spheres work together to protect consumers from the unfeasible search for perfection.

Over the few past years, there has been a professionalization of social media content creators. These creators now have the power to sway their followers, start trends, or serve as role models for their audiences. These individuals, that have such online persuasive power, are called “influencers”...