Behavioural expertise is key in effective lifestyle policy
The importance of a healthy lifestyle is structurally undervalued, as the coronapandemic made painfully clear. During the crisis it became clear again that informing or advising people is not enough when it comes to the effect of policy. Therefore twelve renowned behavioural experts call for action: use behavioural expertise in the development and implementation of interventions and policy in the field of lifestyle. In the position paper: 'Behavioural expertise is the key to effective lifestyle policy', which has been endorsed by many prominent organisations and experts, behavioural experts make it clear that it is essential to make the science of behaviour an indispensable part of prevention and care.
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