Education
Welcome to the educational offerings of the Department of Data Analytics and Digitalisation (DAD) at Maastricht University. Our curriculum is at the forefront of integrating data analytics and digital technologies within the realms of business and economics. We are committed to providing a comprehensive education that balances theoretical insights with practical applications, designed to prepare students for the challenges and opportunities of a digital-driven world. Our programs aim to cultivate a deep understanding of the strategic, ethical, and societal implications of digitalisation, equipping students with the necessary skills to excel and lead in their future careers.
At the Department of Data Analytics and Digitalisation (DAD), students have the unique opportunity to engage in internships, industry projects, and research initiatives. The department fosters strong collaborations with industry partners, allowing students to apply their knowledge in real-world settings, solving actual business problems, and gaining valuable hands-on experience. This integration of practical experience with academic learning ensures that DAD graduates are well-equipped to meet the demands of the digital future.
At Maastricht University, the Department of Data Analytics and Digitalisation is proud to highlight our two flagship programs: the Bachelor of Science in Business Analytics and the Master of Digital Business and Economics.
The Bachelor of Science in Business Analytics at Maastricht University is a multidisciplinary program combining data science with business and economics. It offers a comprehensive curriculum focusing on mathematics, statistics, computer science, AI, finance, marketing, and more. The program emphasizes practical and research-oriented learning, preparing students for diverse business contexts. For detailed information about the program, visit the Business Analytics page.
The Master of Digital Business and Economics at Maastricht University is an advanced program that integrates the study of digital technologies like AI and blockchain with key business and economic concepts. It uniquely addresses the ethical, philosophical, and social implications of digitalization in the business world, preparing students to navigate and lead in the evolving digital landscape. The program is designed for those looking to deepen their understanding of digital transformation's multifaceted impact on society and business. For more details, you can visit the program's page.
Master of Science
DAD is responsible for the newly founded Master of Science programme Digital Business and Economics. In addition DAD contributes to existing Masters Programmes at the School of Business and Economics, including MSc. In Business Intelligence and Smart Services at BISS Institute, and MSc in International Business with Information Management and Business Intelligence track. Below are a few courses offered by the DAD for the Master's program:
Bachelor of Science
Data Analytics and Digitalisation (DAD) department is responsible for the newly founded Bachelor of Science programme Business Analytics. Together with other departments at the faculty, DAD offers core and elective courses on various business and economics related domains.
In addition, contributes to bachelor’s level study at SBE (for example, the BSc in International Business and the BSc in Economics and Business Economics) through elective courses. Below are a few courses offered by the DAD for the Bachelor's program:
Internships
DAD collaborates with industry through case studies and business projects in courses. In addition, students have the possibility to combine their studies with internships. More information can be found at the Student Portal (Login > go to "SBE Student Info" > Extra study > (EM) internships & TIP > Internships.)