Abstract

The lecture will provide a view into online brand protection work conducted by the LexisNexis IP team. You will learn about real-life cases and challenges faced by clients in protecting their IP assets online. The lecture will also cover different types of IP infringements brand owners encounter online, including counterfeit, copyright infringement, grey trade, phishing and misuse of trademarks.

The speakers will also discuss the steps which can be taken to take down IP infringements online, and some of the legal challenges involving online detection and enforcement work. You will also find out about how technology is used to support online brand protection consultants to do their work efficiently and bring value to our clients.

At the end, the floor will be open for discussion and there will be an opportunity for the audience to ask questions.

Profile of speakers

Fiona Gao

Fiona is working in LexisNexis Legal & Professional as a director of strategy and business development, to build a new solution in the IP department. 

With over 8 years’ experience in the legal industry, Fiona is an expert in advising international companies on their online brand protection strategies, IP risk evaluation, KPI measurements and IP strategy implementation. Fiona has built her sales and operational teams in LexisNexis and currently manages multi-million dollars revenue in online brand protection department.

Fiona graduated from The University of Amsterdam with an MBA degree. Her passion lies in growing the business and team. When she isn’t working, Fiona loves travelling, jogging, reading and watching movies.

Iida Kambur

Iida is the head of online brand protection operations and consultancy at LexisNexis IP. She holds a M.Sc. degree in Business Administration and Economics with major in IP Law from Hanken School of Economics in Helsinki, and LL.M. in European Law from Leiden University.

Iida has been working with legal tech involving patents, designs, financial reporting and brand protection since 2015. In her current role, Iida leads an international team of consultants and provides strategic and legal guidance to brand owner clients across industries. Her focus is to make sure that the clients get the best possible outcomes and are successful using LexisNexis brand protection solutions. In her free time, Iida enjoys exploring new places, learning languages and running.

LexisNexis Intellectual Property Solutions

As part of LexisNexis Legal & Professional, LexisNexis is a leading global provider of regulatory and business information and analytics that help professional customers make better decisions, increase productivity, and serve clients better. Our products and services are used throughout the world and in virtually every industry and area of business. We serve customers in more than 175 countries with 10,000 employees worldwide and are part of RELX Group. RELX Group is one of the constituents of the FTSE 100 Index, Financial Times Global 500 and Euronext 100 Index.

LexisNexis IP Online Brand Protection department is dedicated to help brand owner clients to protect their IP assets online across online marketplaces, websites, mobile apps, and social media. Our consultants leverage software to detect and take down IP infringements on behalf of the clients. We typically address issues such as counterfeit, trademark infringements and copyright infringements online