The prevailing economic system in most parts of the world is the market economy system in which decisions regarding investment, production and distribution are guided by price signals created by the forces of supply and demand. What consumers buy on the market is often depending on their culture which is shaped by shared beliefs, customs, behaviours, and attitudes that characterize a society. In recent times, it seems that globalisation and market opening, increased competition, the fostering of concentration and the exploitation of economies of scale in industries all contribute to the creation of a rather homogenous culture.

In the European Union, the European Commission advances standards and standardisation processes as essential for Europe to maintain its leadership in technical development and global trade as the European hub for global standardisation. Similar trends can be seen in other parts of the world. Nevertheless, while standardisation facilitates international trade  (e.g. by ensuring compatibility and the interoperability of components, products and services),  may reduce costs and may contribute to innovation, it may also put limits on the flowering of cultures of national states and limit national and regional diversity.

During the Themis seminar the interplay between economic and cultural policies will be discussed and speakers will try to reflect on whether there is still room for national cultural (and linguistic) preferences and policies in the market economy in light of globalisation and standardization efforts. National experiences and policies can be discussed, as well as cooperation efforts  between states, regions, organizations etc. to promote culture and cultural heritage.